FOUNDER & CEO

Dan Coats is the Founder and CEO of Threshold Strategies. Previously, Dan was a Regional Political Director for the Republican National Committee, serving the Southeast, working with campaigns like Marco Rubio for Senate, Ron DeSantis for Governor, and Brian Kemp for Governor.

Dan also served as the Trump Victory State Director in Georgia in 2020 and RNC State Director in Nevada in 2018. In 2016, as Deputy State Director with the Republican Party of Florida, he led the field program in North Florida, which led to the first Republican presidential victory since 2004. Dan has also served winning campaigns in Georgia, including Georgians for Isakson, Deal for Governor, Kemp for Secretary of State, and other local, state, and federal campaigns.

He brings more than a decade of experience in grassroots organizing to Threshold Strategies. Dan has a degree in Political Science from the University of Georgia.

VP of BUSINESS OPERATIONS

Kierstin Rose is the Vice President of Business Operations at Threshold Strategies. She most recently served as Director of Recruitment, hiring and managing more than 75 staff across three states. Kierstin began her career as an intern in the Policy and Legislative Affairs Office of Governor Glenn Youngkin. She later joined Threshold Strategies as a Field Organizer, engaging voters through canvassing, phone banking, and election day operations.

She holds a Master of Public Administration with a concentration in Law and Public Policy from Liberty University and a Bachelor of Social Work, magna cum laude, from Jacksonville State University. Kierstin is a top graduate of the Leadership Institute’s Youth Leadership School.

VP of FIELD OPERATIONS

Brad is the Vice President of Field Operations and has led grassroots teams in for dozens of campaigns across Alabama, Georgia, Arizona, Wisconsin, Tennessee, and Mississippi, building battle-tested experience in some of the nation’s most competitive political landscapes. Known for excelling in high-pressure, high-profile races, he executes comprehensive voter outreach and mobilization strategies that span community engagement, mass-persuasion initiatives, coalition building, and large-scale public contact programs.

Beyond his frontline leadership, Brad brings strong expertise in quality assurance, data collection, analysis, and strategic interpretation. His contributions were pivotal in helping elect candidates at all levels of government, from statewide to local municipal races. Known for blending disciplined execution with data-driven insight, he consistently delivers grassroots strategies that win difficult races.

VP of POLITICAL AFFAIRS

David Proctor is Vice President of Political Affairs at Threshold Strategies.

He began his career with Trump Victory in 2020 and held leadership roles with Turning Point USA. Since then, he has built his professional career working across multiple states including, CO, IL, & GA, where he lead field teams for local and statewide campaigns, including two gubenatorial campaigns.

David also consulted for various independent expenditure committees and PAC clients, working with key elected officials, stakeholders, and donors.

David holds a bachelors degree in Business Management and brings a disciplined, results-oriented approach to political operations.